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Music Biz Blues

Cnet.com came out with a very interesting article recently about the state of the record industry and how it relates to digital music.  They covered everything from DRM to ad supported downloads, and rVibe plays a key role in a lot of the points they brought up.

1) Price flexibility.  The music biz wants to be able to set their own prices for music sold on the internet.  Currently, most songs are $.99 but some companies are starting to sell their songs for $.79 or less

rVibe sets every song on the software at the standard $.99 set price.  However, if you decide to steam a song in it’s entirety, it costs $.03 and the download price is lowered by that amount all the way down to $.78.  Also, unsigned artists act as their own record label and have the ability to set the price of their music at what ever price they want.

2) Ad Supported Downloads.  The record company hates ad supported download models and they will soon cease to exist.  The music industry is a lot more attracted to ad supported radio station-esque players.

rVibe allows users to download songs completely ad free.  Once you click to download a song, that track is yours and will never be altered.  rVibe also offers a radio station format that will play all of your tracks along with any of your friends tracks.  We offer the best of both worlds!

3) No more DRM!  DRM will become extinct in 2008 and you will be able to put music from any site onto any mp3 player.

rVibe already offers 100% DRM free music.

4) Social Networks.  Record companies are looking at social networking sites as their new marketing department.  They can track preferences of large demographics of customers in 1 network.

rVibe’s core is its extensive social network where fans and musicians alike can make friends, create groups, and share music with one another.

5) Bands will start to distribute their music online.  More big acts will follow Radiohead and Nine Inch Nails in their desire take control of their music sales and do it entirely online.

rVibe allows unsigned artist to put their music on the software, market their band, and charge a set price for all of their songs.  Bands will receive a check every month from rVibe with the profits from their music sales.

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