According to Mashable, ad:tech NYC has revealed that advertisers want to be on new media. By new media they mean things like Facebook, MySpace and YouTube.  And that really means social networking and user generated content.  And further, what that really means is highly targeted ads.

Good thing that rVibe also offers highly targeted ad delivery based on user data.  Right along with Facebook and MySpace.  The difference here is that we’re building our data collection around what an advertiser wants to see, and making it transparent to the user.  Better data, better results.

-Braydon

This entry was posted on Thursday, November 8th, 2007 at 11:06 am and is filed under CEO Corner, Marketing, Technology. You can follow any responses to this entry through the RSS 2.0 feed, or Bookmark on del.icio.us. You can leave a response, or trackback from your own site.